The Genesis GV70 has become one of my favorite luxury SUVs because it combines comfort, performance, utility and a little personality. That last ingredient matters. Modern crossovers are a dime a dozen, and too many have the emotional appeal of a vending machine. The GV70 gives you something to enjoy beyond discovering another USB port.
Then I drove the Maserati Grecale Trofeo, and my sensible comparison briefly went out the window.
With 523 horsepower, the Trofeo plays in a different performance league from the 375-horsepower GV70 3.5T. However, Maserati now offers less powerful V6 versions that bring the two vehicles closer together on paper. The new entry-level Grecale V6 and Modena V6 produce 385 horsepower, making them more relevant alternatives to a well-equipped Genesis. Maserati’s North American lineup now includes those two, the Trofeo and the fully electric Folgore.
Here’s the distinction: I drove the Trofeo, not the entry-level V6. My impressions describe that vehicle. The comparison with the less expensive Maserati is about specifications and positioning, rather than pretending I tested something I didn’t.

Maserati
Powertrain and performance
The GV70 3.5T uses a twin-turbocharged 3.5-liter V6 producing 375 horsepower and 391 pound-feet of torque. An eight-speed automatic and standard all-wheel drive complete the package. It’s strong, smooth and entirely capable of reminding you that the groceries weren’t secured properly. Genesis lists the 2027 GV70 lineup from $49,350 before destination, although that starting price buys the four-cylinder version. The 3.5T occupies considerably more expensive territory.

James Riswick
Maserati’s lower-output 3.0-liter twin-turbo V6 produces 385 horsepower and 368 pound-feet. That gives it a modest horsepower advantage over the Genesis, while the GV70 counters with more torque. Maserati quotes a five-second run to 60 mph for the Modena V6. Its ZF eight-speed automatic works with an all-wheel-drive system that normally favors the rear axle and can send power forward when needed. The Modena also offers serious chassis equipment, including an electronic rear limited-slip differential and adaptive air suspension.
The Trofeo turns up the temperature with 523 horsepower and 457 pound-feet of torque. This is where the comparison stops being particularly fair to the Genesis. The Maserati’s Nettuno-derived V6 uses pre-chamber combustion technology with roots in Formula 1, although that doesn’t mean you’ve bought a Grand Prix engine with cupholders. It does mean there’s engineering behind the theatrics.

Exterior and interior design
The GV70 remains a handsome vehicle, and the Prestige Graphite treatment adds dark exterior accents, 21-inch wheels and red brake calipers. Inside, Nappa leather with suede inserts and carbon-fiber trim give it a more athletic presentation. I appreciate that Genesis can add visual attitude without making the vehicle look like it’s auditioning for a nightclub security position.
The Grecale makes a different statement. Recently, Maserati updated its exterior design ethos with a sharper, shark-like nose design that proliferates across the fleet. It’s stunning. It’s recognizably Italian without relying entirely on the trident badge, and the cabin surprised me.

Maserati hasn’t always been my benchmark for interior execution, but this particular vehicle felt carefully assembled, with excellent seats and attractive materials throughout. That’s a substantial improvement over merely asking buyers to forgive everything because the engine sounds magnificent.
Both provide comfortable accommodations for five, but their seating positions feel different. In the Maserati, I felt lower and more tucked into a sporting seat. The Genesis emphasizes a softer, more luxurious atmosphere. Neither approach is wrong. One encourages you to settle in; the other encourages you to investigate the drive-mode selector.

Genesis
Screens, switches and accidental seat heating
Maserati combines a 12.3-inch central touchscreen with a lower comfort-control display. It looks attractive, but the arrangement occasionally turned my large, ape-like hands into unauthorized climate technicians. Reaching toward the transmission buttons, I sometimes brushed a nearby control and changed a setting. Nothing enhances a warm Malibu afternoon quite like accidentally activating your own seat heater.
The Genesis has the easier control layout in my experience. I still prefer a conventional gear lever to its rotary selector, but it works well enough. Likewise, Maserati’s piano-key-style transmission controls look elegant, yet I’d rather have something I can grab without checking whether I’ve also ordered additional lumbar support.
Then there’s the audio. The available Sonus faber system may be the finest automotive sound system I’ve experienced. Full stop. The upper specification offers as many as 21 speakers and 1,285 watts, and the result is extraordinary. I’d happily spend considerable time evaluating it with Rush, strictly in the interest of journalism.

Driving impressions
My Grecale drive took place around Malibu, where construction and reduced speed limits kept proceedings restrained. That limited any meaningful exploration of the Trofeo’s outright performance, but it still revealed a responsive, enjoyable vehicle. Steering weight, body control and throttle response contributed to a sense of occasion even at ordinary speeds.
What I can’t do is transfer those impressions wholesale to the entry-level Grecale. Different suspension specifications, tires and powertrain calibrations matter. Sharing a body and an engine family doesn’t make every version behave identically.
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The Trofeo’s engine becomes considerably more vocal when encouraged, particularly in its sporting settings. The GV70 3.5T feels calmer and quieter, although calling it slow would be ridiculous. Both isolate occupants well, but the Maserati makes more of an event out of accelerating.
One frustration involved the Maserati’s audible speed warning. Finding the appropriate setting took longer than I wanted. A warning system has a purpose, but repeated electronic scolding can interrupt an otherwise pleasant drive. I already have people in my life qualified to question my decisions. Many.
Oh, and the turn signal makes a “bing – bong” noise that sounds like it’s from a 1980s video game.

Genesis
Pricing and value
A well-equipped GV70 3.5T in the low-$70,000 range remains a compelling luxury proposition. The entry Grecale V6 starts around $80,000 including destination, while the Modena pushes into the mid-$80,000s. The Trofeo I drove occupied roughly $116,000 territory. These figures put the less powerful Maseratis closer to the Genesis, but “closer” still involves several thousand dollars and dipping into junior’s college funds.
Equipment matters, too. An entry Maserati isn’t automatically equivalent to a heavily equipped Genesis simply because their prices approach each other.
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Maserati provides a four-year/50,000-mile new-car limited warranty, including powertrain coverage, with roadside assistance during the warranty period. Remaining factory coverage can transfer to the next owner. It’s a respectable package, although the warranty doesn’t become more generous just because the engine sings in Italian.
Genesis makes the stronger offer: five years/60,000 miles of new-vehicle limited coverage and 10 years/100,000 miles of powertrain coverage for the original owner, whichever comes first. Subsequent owners generally receive powertrain protection only within the original five-year/60,000-mile period, unless separate coverage applies. For buyers keeping their SUV long term, Genesis wins this round.

Maserati
Final thoughts
The GV70 remains my pick for balancing luxury, useful performance and value. It’s distinctive, enjoyable and impressively accommodating without requiring an exotic badge to justify itself.
The Grecale surprised me because it delivered more than an entertaining engine. Its cabin, seats and overall presentation made me reconsider a brand I’d become increasingly skeptical about. The Trofeo is an expensive indulgence, but the lower-output V6 models deserve their own test drive.
Genesis still makes the stronger argument to my sensible side. Maserati has apparently found the department responsible for my less sensible side.
Unfortunately, that department has excellent hearing and a weakness for Italian exhaust notes. Bottom line: the Grecale is my new favorite.
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